Hard Rock to Replace Mirage Volcano with a Guitar Hotel
Hard Rock Plans to End What Las Vegas Tourists Came to See. the Mirage Volcano.....
MGM sold The Mirage to Hard Rock International which plans to build a Guitar Hotel similar to its property in Florida, on part of The Mirage property. The company plans to rebrand and revamp the main hotel tower, but it needs to find space to build its signature property and that means that a Las Vegas icon has to go.
The new Guitar Hotel will sit on the site that's currently occupied by The Mirage's famed volcano. Hard Rock has not made its plans for The Mirage public aside from an artist's rendering that shows the Guitar Hotel taking the spot now occupied by the volcano. The company has also not said when the iconic attraction would close so construction can begin. The property's new owner has licensed the Mirage name and plans to keep using it during the transition. Mirage's new owners have been vague about their timeline and have only commented broadly. "When complete, Hard Rock Las Vegas will be a fully integrated resort welcoming meetings, groups, tourists, and casino guests from around the world to its nearly 80-acre center-Strip location," said Hard Rock International Chairman Jim Allen in a press release. The Las Vegas Strip has thrived on change. Losing the Mirage Volcano will be no different than when the original marquee of The Sands, the sultan at The Dunes, or the Crystal Room at the Desert Inn became footnotes to history.
Adding a Guitar Hotel will change the city's skyline bringing in a very distinctive new look that could result in people trying the new property at the expense of MGM and Caesars which currently dominate the Strip. Las Vegas operates both frozen in time and in a state of constant change. The Mirage only opened in 1989 and, at the time, it was a groundbreaking property. And, while the volcano will soon be relegated to the history books, it will retain its place in history. When Steve Wynn built the Mirage and added a Volcano, there was no on-Strip outdoor attraction that even came close to The Mirage's Volcano. It would become an instant success, drawing huge crowds and change the Las Vegas Strip forever. Las Vegas turned a corner and became a complete tourist destination.. That idea may seem silly now when you compare it to the Bellagio fountains or the overall grandeur of The Venetian, but, in 1989 the volcano was something totally new. Las Vegas still, of course, offers its share of sin, but the loss of the Volcano marks an important transition for the city. It's the end of an era and a change that shows that the Las Vegas Strip has become a bit like one giant theme park where nostalgia matters but newer and better will generally win the day.