Circus Circus, a Las Vegas Strip Casino/Resort embraced the family-friendly idea by adding free circus acts, a midway with games, and amusement park rides. It was a bold play to lure families and, for a while, it was sort of the symbol of what Las Vegas was trying to become. Now, Circus Circus still courts families, even though Las Vegas has moved away from that marketing idea. Under current owner Phil Ruffin, who also owns Treasure Island, Circus Circus still uses the marketing tagline "Circus Circus Hotel & Casino on the Las Vegas Strip is your family-fun destination."
That's certainly different than the rest of what's available in resorts on the Las Vegas Strip, but Circus Circus has been dated, perhaps, out-of-date, for years (and that's being kind). While Caesars and MGM generally announce their big projects, Ruffin has taken a different approach at Circus Circus. The resort/casino has been under renovation since the covid pandemic hit, according to the paper, with no major publicity push being done. In addition, new rides including "NebulaZ and Twistin Tea Cups," have been added to the Adventuredome theme park area. “It’s great to see that an amusement park that was built in the 1990s is getting some new acts of new rides added to it,” Gerety said.
The renovations are expected to cost $30 million -- a modest sum by Las Vegas standards. “The owner that we have now, he is fantastic and he really puts a lot of effort and energy into making Circus Circus better,” said Circus Circus Senior Vice President Shana Gerety told the paper. “A lot of it is just to continue to create Circus Circus to be the property that people thought of back when it was built in 1968,” said Gerety. “Bring back some of the glory days and really try to capture an all-inclusive experience.” The renovation will not include a change in the hotel's concept. Instead, painting will be done to restore the original bright "circus" feel and the signature 'big top" will be renovated as well. The resort's pool was also totally revamped, doubling its capacity and giving it a "New Resort" look.
In addition, new rides including "NebulaZ and Twistin Tea Cups," have been added to the Adventuredome theme park area. “It’s great to see that an amusement park that was built in the 1990s is getting some new acts of new rides added to it,” Gerety said.